Main Street Resources

For more than 30 years, the Oklahoma Main Street program has been pumping new life back into the heart of communities and urban neighborhoods across the state. Combining historic preservation and commercial district revitalization efforts with powerful economic stimulation, Main Street helps restore those important core assets and enhance the quality of life for our citizens.
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Main Street Coordinating Program LogoThe Oklahoma Main Street Center is a Main Street America™ Coordinating Program. Since 1986, more than 70 participating Oklahoma Main Street programs have generated nearly $1.7 billion in total public and private reinvestment, created 18,611 new jobs and helped in the development of 5,426 new or expanded small businesses.

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Information Resources

Oklahoma Main Street provides training, resources and technical assistance for preservation-based commercial district revitalization.

Based on the National Main Street Center’s guiding principles and nationally recognized Four-Point Approach, OMSC offers a practical strategy custom-tailored for each local program.

Información en Español

Main Street se focaliza en la reactivación comercial del centro de la ciudad basado en la preservación histórica.

Esa es la presentación profesional breve, pero Main Street es mucho más. Estamos interesados en la preservación de nuestros edificios comerciales históricos, y ayudamos a los dueños de comercios locales en esos edificios para que tengan éxito y brinden trabajos e ingresos para los habitantes de Oklahoma y a lo largo de nuestro gran estado.

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Four-point Approach

The Main Street program encourages economic development in Oklahoma communities and neighborhood districts through historic preservation in ways appropriate to today’s marketplace. By refocusing efforts to bring vibrancy back to a commercial district, your local program can find the self-reliance and empowerment it needs to rebuild a commercial district and increase the quality of life for residents.

The Main Street Four-Point Approach™ is tailored to meet the needs and opportunities of each local program. It encompasses work in four distinct areas – Design, Economic Vitality, Promotion, and Organization – that are combined to address all of the commercial district’s needs.

Design

The appearance of your Main Street district sets a vital first impression for your local historic commercial district. Capitalizing on its best assets – such as historic buildings and pedestrian-oriented streets – is just part of the story. By adding in an inviting atmosphere through attractive window displays, parking areas, building improvements, signs, sidewalks, landscaping and more, your historic core will a portray positive visual message about what your district has to offer.

Promotion

Marketing is a vital component of a successful Main Street program, framing a positive image and encouraging consumers and investors to live, work, shop, play, and invest in the district. Through local volunteers, you can market your district’s unique characteristics to residents, investors, business owners and visitors. Efforts such as advertising, retail promotional activity, special events, and marketing campaigns will improve consumer and investor confidence and encourage commercial activity and investment in the district.

 

Economic Vitality

The Main Street program helps make existing business owners more competitive while recruiting new businesses and economic uses to create a commercial district that responds to today’s consumer needs. By diversifying your district’s economic base and converting unused or underused commercial space into economically productive space, your historic core can strengthen its economic assets and boost the profitability of the district.

Organization

The first step is getting everyone to work toward the same goal. To have a successful Main Street revitalization program, the Organization Point needs to bring together the human and financial resources to reach your goals. A governing board and standing committees make up the fundamental organizational structure, while a paid program director coordinates and supports local volunteers. By using this structure, your local program can build the consensus and cooperation needed to bring vibrancy to a commercial district.

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