The Kroger Co., America’s largest grocery retailer, announced it will offer more Americans delivery through the addition of a spoke facility in Oklahoma City powered by the Ocado Group. As a continuation of Kroger’s successful entry into Florida in 2021, Oklahoma will serve as another new geography for the company, bringing innovation and modern e-commerce to the area, extending the grocer’s reach and ability to provide its customers anything, anytime, anywhere.
“We’re excited to extend the Kroger fulfillment network to Oklahoma City, a new geography for our operation and an integral part of our strategy to achieve the doubling of our digital sales and profitability rate by the end of 2023,” said Gabriel Arreaga, Kroger’s senior vice president and chief supply chain officer. “This grocery delivery service is an innovative addition to the expanding digital shopping experience available to our customers. The spoke facility will provide unmatched, impeccable customer service and improve direct access to fresh food in areas eager for the variety and value offered by Kroger.”
“We are excited to welcome the country’s largest supermarket to Oklahoma that will further showcase our state’s impressive distribution infrastructure,” said Governor Kevin Stitt. “Kroger’s new e-commerce model is innovative, creates new fresh grocery opportunities for the Greater Oklahoma City region and paves the way for improving health and quality of life for Oklahomans.”
“We are thrilled to welcome Kroger to the Oklahoma City market,” said Mayor of Oklahoma City David Holt. “This is a true win-win that will provide more grocery options for our citizens and good jobs for our community. We look forward to working with Kroger to ensure their success in Oklahoma City.”
Kroger Delivery Explained
As customers’ orders near their delivery times, the bots retrieve products from The Hive and are presented at pick stations for items to be sorted for delivery, a process governed by algorithms that ensures items are intelligently packed. For example, fragile items are placed on top, bags are evenly weighted, and each order is optimized to fit into the lowest number of bags, reducing plastic use.
After being packed, groceries are loaded into a temperature-controlled delivery van, which can store up to 20 orders. Powerful machine learning algorithms optimize delivery routes, considering factors such as road conditions and optimal fuel efficiency. Vans may travel up to 90 miles with orders from the hub and spoke facilities respectively to make deliveries. Associates at the spoke facility will deliver orders within their service area, adding ZIP codes as demand grows.
Kroger unveiled its Monroe, Ohio customer fulfillment center in April 2021, its first, followed by centers in Groveland, FL and Forest Park, GA (Atlanta). The Dallas fulfillment center is slated to open this spring with additional customer fulfillment centers slated for California, Frederick, MD, Phoenix, AZ, Pleasant Prairie, WI, Romulus, MI (Detroit), as well as South Florida and the Northeast and West.